New Delhi: Bharti Airtel (“Airtel”), India’s leading telecommunications services provider, today launched #AirtelThanks – its biggest digital program to delight its valued customers with exclusive benefits.
Under #AirtelThanks, all Airtel customers who commit a monthly ARPU of Rs. 100 and above (for mobile) will receive exciting additional benefits at no extra charge. These benefits will include access to premium digital content, great offers on smartphones and online shopping vouchers. The higher the monthly ARPU commitment, the more benefits a customer gets.
Airtel mobile and home broadband customers to get access to privileged benefits including premium content, offers on devices and red carpet customer care
#AirtelThanks customers will also get red carpet customer care for service and network related issues to add to their experience.
All these benefits will be digitally delivered through MyAirtel App, Airtel TV, and Wynk Music, making the experience completely seamless. Customers will receive regular offer updates round the year under the newly created #AirtelThanks section on MyAirtel App and Airtel TV.
Airtel to partner with the best of brands/content providers to enable the digital program 
Airtel is partnering with the best of brands across product categories to enable #AirtelThanks. The digital program gives brands the ability to engage with a vast base of smartphone customers. By leveraging its deep customer insights, Airtel will work with partners to co-create custom made offerings for Airtel customers. 
Vani Venkatesh, Chief Marketing Officer, Bharti Airtel said, “We are obsessed with delighting our customers and our aim is to enable a differentiated experience for them. #AirtelThanks is our biggest initiative to celebrate our relationships with customers by making them feel extra special. This is a win-win program for our customers and partners. It offers brands the opportunity to reach customers with highly targeted offerings. We have received very enthusiastic response from our partners and look forward to building #AirtelThanks into a large scale ‘telco-brand’ collaboration property.”
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